
Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:
•If the listing price is set too high, potential buyers may be deterred from considering your home.
•Arriving at the optimal price requires evaluation and understanding of current market conditions, and the marketable features of your home.
•The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price.
•The higher your home is priced above market value, the fewer number of buyers will look at it.
We will advise you of many factors when assisting you in determining a listing price for your home. Some of these factors include:
•Determining the selling price of recently sold properties with attributes similar to yours.
•Arriving at a listing price that is attractive enough for buyers to request showings and make acceptable offers.
•Determining what properties are competing for the attention of buyers right now.
•Determining what properties have not sold. This is a good indicator of what prices buyers are unwilling to pay under current market conditions.
Bringing Buyers to Your Home:
Understanding where buyers come from allows agents to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood and price range, the vast majority will discover your home with the assistance of a real estate professional. According to research by the National Association of Realtors®, 80% of Internet home buyers and 70% of traditional buyers were first exposed to the home they purchased by their real estate agent. Therefore, we will use a comprehensive plan that includes networking with colleagues throughout the area to position your home to the right buyer Marketing Your Home The more exposure your home receives, the more opportunity you'll have to achieve your financial and time-oriented goals. In addition to Internet and print media advertising, we attract qualified buyers by using the following methods:
•Property Flyer - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
•Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
•Excalibur – 24 Hour Toll Free Recording of your Home
•Multiple Website Networking
•Other Brokers - We cooperate with and invite other brokers in the community to tour your home in order to find a buyer.
•Relocation connections - Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and maintain relationships with former clients.
•Referral Network - Sales meetings allow sales associates to present new listings. Other sales associates then refer to their client databases to identify potential buyers and arrange viewing appointments.
•We will provide you with weekly status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.